Mr + Positive

Peter Grasse

+ executive producer

Peter Hero.jpg

Peter Grasse is an awarded producer. He’s shaped the reputation of Asia-Pacific’s most dynamic production companies in Japan, Australia, and New Zealand. For more than a decade Grasse produced some of the World’s most talked-about commercial campaigns. Having been ranked in the Top Three Production Companies of the Decade by BestAds, he continues to cultivate Asia-Pacific’s most inspiring new talent as a founding partner of Mr+Positive.

Soon after Peter landed in Auckland as General Manager of Curious Film in 2004, he launched new production offices in Sydney & Singapore to supply a growing Australasian demand for crafted commercial filmmaking. Under his leadership, Grasse’s team was awarded 3 Grands Prix, 3 Gold Lions, the Cannes Film Festival’s Semaine de la Critique Grand Prix, as well as being name Ciclope’s Asia Pacific Production Company of the Year from 2013 to 2015.

Peter moved to Japan in 2016 in search of fresh thinking and new challenges. There Grasse launched Dictionary Films Tokyo and produced crafted campaigns for Nike, Diesel, Toyota, SK-II, and Tencent. which went on to win gongs at Spikes, Adfest, Adstars & Ciclope.

Grasse served on juries for Cannes Lions, Adfest, Axis, and Adstars and has chaired the film craft jury at Ciclope, Spikes, Lisbon and Award. With ‘My Mutant Musical Mind’, Peter returned to Cannes as a speaker in 2017 after speaking on the ’Redefinition of  Production Value’ at the 2016 Entertainment Lions. Grasse  continues to lead sessions on film craft at advertising events around the globe