Written & Directed by Helen Clemens

‘Recognition’ is a hyper-real, mystical and revolutionary fashion film shot in Hong Kong. Written and directed by Australian Film and Animation Director Helen Clemens. With her extraordinary talent and sophisticated visual style, Helen burst onto the commercial directing scene with her stunning animated SBS Films, which won her a Cannes Lions Young Directors in 2011, as well as Best Animation at New York Promax/BDA the same year. Commissioned by Creative Victoria, ‘Recognition’ is the first fashion film to showcase Australia’s First People designers and actors. The film was launched on December 5th 2018 at Hong Kong Business of Design Week, for which Melbourne was the official partner city. Melbourne Fashion Festival, the biggest fashion event in Australia on March 1-10th 2019, has recently awarded ‘Recognition’ as part of their Fashion Film Award series. The Australian Centre for the Moving Image will screen the film as part of the Melbourne Fashion Festival. During this time the film’s cinema release in Australia will be at Val Morgan Cinemas, Cinema Nova and The Astor Cinema, and as part of Virgin Australia In-Flight Entertainment.

Asked about the concept of the film, “The main concept for this film was to change culture for the future,” Helen answered clearly. “It feels like the past, present and future are brought together with the cutting-edge First Peoples fashion designs. The intension to create an ultra-modern fashion film which celebrates contemporary fashion. Also, the story is about the exchange of two cultures through the eyes of our First Peoples actors who are brought to the foreground amongst the fast-paced city of Hong Kong. Our First People actors continuously connect to Australia through the vivid colored fashions, accessories and designs. Ancient rhythms of the city not yielding to futuristic desires but existing harmoniously in all dimensions. Reworked with hyper-tech sensibilities, traditional exchanges between Hong Kong culture and Australia’s First People are represented in this story.”


DesignInspire 2018 | Melbourne Pavilion @ Hong Kong Convention and Exhibition Centre
Helen Clemens | Writer and Director

Helen Clemens has won multiple awards throughout Asia and the International market. Mr + Positive is excited to represent director Helen Clemens in Japan as she passionately brings her unique and creative talent to film projects combining live action and post-production design. 


Hong Kong Business of Design of Week 2018
Melbourne Fashion Showcase Launch of fashion exhibition and film @ 7 Mallory St Exhibition Centre
(From Left to Right)
Tim Dillon | Commissioner at Victorian State Government of Australia - China.
Helen Clemens | Writer and Director 
Shareena Clanton | Cultural Advisor 
Her Excellency the Honourable Linda Dessau AC, Governor of Victoria.
Anthony Howard AM QC.
Philip Boon | Creative Director and Curator


Creative Victoria / Aboriginal Partnerships present
Recognition / 認同
First Peoples Fashion Film
Hong Kong Business Of Design Week 2018

Fashion Designers / Artists |
Walya Swimwear 
Lisa Waup X Verner
Peter Waples Crowe and Vincent Li
Dea & Lea
Haus of Dizzy and Alexandra Blak

Actors |
Tasia Zalar | Nathan McGuire | Juuannie Chan

Creative Director - Philip Boon
Cultural Advisor - Shareena Clanton
Director - Helen Clemens
Executive Producer - Philip Boon
Written by Helen Clemens
Dialogue by  Shareena Clanton

Cinematographer - Ming Jue Hu
Art Director - Zoe Lee
Editor - Miles Selwyn
Colourist - Ben Conkey
Make Up + Hair Director - Narelle Hall
Composer + Sound Designer - Lucian Blomkamp 
Vocalist - Maylene Slater-Burns

Find out more

Helen Clemens

Virgin Australia Melbourne Fashion Festival